Keeping marketing consent in sync

The Marketing tag is applied to customers who have given marketing consent, and it's important this consent is continually reviewed. Marketing consent is something DoDays controls, and we share this information with ActiveCampaign, so it's important we keep this in sync on both platforms.

Every email that is sent by ActiveCampaign includes an unsubscribe link, giving the recipient the opportunity to remove this consent if they no longer wish to receive your marketing content.

When someone clicks this link, DoDays is notified which contact has requested to be unsubscribed, and subsequently removes their marketing consent on DoDays.

DoDays then communicates this change with ActiveCampaign by removing the Marketing tag from the contact, meaning both platforms are continually kept in sync.